Sony −
IFA Funkausstellung Berlin
Winkler staged an outstanding brand presentation for its customer Sony by building a curved 113 m long and 10 m high crossbeam substructure with a 90 m radius.
Sony | IFA consumer electronics trade show Berlin The IFA is the most important global communication hub for the industry. Never before in its history have so many new products been presented as this year. Winkler staged an outstanding brand presentation for its customer Sony by building a curved 113 m long and 10 m high crossbeam substructure with a 90 m radius. It was mounted with an equally large screen for media projections. Sony used the megascreen to showpiece its product premières with maximum impact.
Year
2014
Region
International
Client
Sony Entertainment Europe Limited
Concept
Display International Schwendinger GmbH & Co KG
Technical Planning
Winkler Livecom AG
Realisation
Winkler Livecom AG
Details Realisation
Rigging