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Winkler was commissioned by Event Manufaktur to provide the technology solutions for Schindler’s Ahead product campaign.

The campaign was launched at the Hanover Trade Show in 2017. The highlight of the exhibition stand was the networked elevator at its centre – perfectly customised for Schindler's brand and the new Schindler Ahead product. Made from Smart glass, the elevator shaft displayed themed light projections and created an eye-catching visual centrepiece. The elevator cabin featured a 360-degree animation, enhancing the visitors’ experience with colourful scenes projected onto a total of nine LED screens and explaining the new technology in an engaging manner. In the product demo zone, the latest functions and products were cleverly showcased using tools such as holographic displays, the DoorShow developed by Schindler, or Patchwork screens. 

The digital heart of Schindler Ahead.

Questions are at the heart of Event Manufaktur’s exhibition design concept, anticipating the questions that visitors don’t feel they can ask. For example: Why does a lift need to be connected to the Internet? Targeted questions break down barriers. The discussion gets straight to the heart of the key issues. Throughout their visit to the stand, visitors should have first-hand experience of Schindler’s digital world and gain an understanding of it.

Providing support around the globe.

Winkler provides services to Event Manufaktur and Schindler throughout the world. From modest concepts for exhibition stands at conferences in Shanghai, San Francisco and Sydney, to Slush 2017 in Helsinki, where the stand’s key customised design element consisted of three semi-transparent LED towers, and the exhibition stand at the international Real Estate Exhibition MIPIM 2018 in Cannes, which came to an end in mid-March.

Modular concept

The latest approach for Schindler Ahead campaigns deploys different visual concepts for each event. This allows existing components to be used on their own or in combination, allowing Schindler to respond to the size of the event, making it easy to construct small-scale exhibition stands and presentation suites, as well as large-scale trade-fair presentations. 
Permanent installation at Schindler headquarters in Germany.
The Hanover Trade Show 2017 exhibition stand has been reconstructed at Schindler Germany’s headquarters in Berlin for demonstration purposes in combination with a multimedia installation and all the presentational components from the Ahead campaign. 


2017, 2018




Event Manufaktur GmbH


Event Manufaktur GmbH

Technical Planning

Winkler Livecom AG


Winkler Livecom AG

Details Realisation

Rigging, Audio, Video, Lighting